Photography & Videography : IU 51��

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Marketing & Communications
Photography & Videography

Photography & Videography

Capturing images and video for external audiences

Marketing & Communications staff members provide photography and video services for a variety of campus initiatives that are aimed at the recruitment and retention of students. Staff members document the beauty and architecture of the campus, as well as significant campus-related events. Materials are used in many ways, including portraiture, print, video, and digital advertising and promotion, and social media campaigns on the university’s official channels.

The Marketing & Communication staff will make every effort to accommodate photo and video requests, particularly those supporting student recruitment and retention. If scheduling conflicts prevent us from assisting, we can provide a list of IU-approved vendors who offer photography and videography services.

The IU 51�� website and social media feed feature photos that are intended to be positive and uplifting. If you are concerned with a photograph taken by a campus photographer or freelancer, please contact the Marketing & Communications staff for assistance.

Campus Photo Archives

Campus photographs are kept in digital archives on the Sharepoint server. For university-related commercial uses — including textbooks, commercial products, or advertising — please contact our Director for assistance.

Videography

IU 51�� provides videography services that are primarily utilized for campus branding and student recruitment and retention efforts through high-definition TV commercials and web videos.

As part of the Office of Marketing and Communications, our role is to champion IU brand standards and share the IU 51�� story with the world consistently and compellingly. To make the greatest impact, we focus our resources on projects that support student recruitment and retention, as well as on videos that showcase major donors and signature events, in alignment with the priorities of the Chancellor’s Office.

Video production is a collaborative and detailed process that requires time for concept development, scripting, filming, and post-production. To ensure the best results, please allow at least 12 weeks for completion. The Marketing & Communications team is here to support you at every stage of the process. In cases where our team is unable to take on production, we can connect you with IU-approved external vendors.

All videos that are to be viewed by external audiences must follow these guidelines:

Must be viewed and approved by someone in the Marketing and Communications department before the video is uploaded to any public website
Must adhere to IU brand standards
Must have completed by people participating in the video
If using an outside vendor for videography services, you must use an IU-approved vendor as they are guaranteed to give full rights/ownership of the video to IU 51��.

Request Review
Once a request is received, our office will review it to determine if the video’s objective aligns with external audience categories. If approved, we will contact the client to schedule a project meeting.
Statement of Work & Purchase Order
The client, in coordination with the approved videographer, must complete the IU Statement of Work and work with their fiscal officer to process a purchase order for the agreed scope of services.
Project Planning
The client and videographer will meet to define objectives, identify viewing platforms (e.g., website, events, social media), develop a narrative, and establish deadlines and budget.
Storyboarding & Pre-Production
The videographer will create storyboards and review them with the client for approval. Responsibilities such as scheduling participants, securing locations, providing props and lighting, and addressing apparel, hair, and make-up (if applicable) will be assigned.
Production
Filming begins once all participants have completed the required digital Photo/Video Release. Our office is not responsible for delays caused by late or absent participants. A rough cut of the video will be provided to the client for preliminary feedback.
Review & Approval
The finished production, including credits and copyright, must be approved by the Senior Multimedia Designer or another Marketing and Communications representative. The client will then review and give final approval.
Delivery & Distribution
The final video will be delivered in all agreed formats and uploaded to the IU 51�� website or other approved platforms (e.g., YouTube, Facebook, Instagram) as applicable.
Vendor Payment
All payments for outside vendors involved in the project are the responsibility of the client.

Permission/model releases

IU 51�� works to honor the privacy of individuals while documenting classroom and campus events. Whenever possible, campus photographers identify themselves and seek verbal permission when making photos. They inform subjects about the potential uses of the photo, such as providing information for a story, social media and/or creating images to more broadly describe the campus, both now and in the future. In instances when an individual asks to not be photographed, our photographers comply with those wishes.

While model releases are not required for individuals in public settings where photography and video are being taken, a link to our campus is available. Permission in the form of an official model release is required, however, for photos or videos of children, patients in medical settings, or subjects featured in advertisements in which a person’s name, image, or likeness are being used.

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